WHISKOLOGY

A pitch-winning idea delivered for Geometry@JWT, taking one thought through all shopper touch points, from supermarkets to bar mats.

The challenge was to make whisky relevant to a generation who don’t care much for leather armchairs and tweed jackets. The single word “WHISKOLOGY” brought whisky up to date for an audience familiar with mixology. The beautiful CGI visual represented the exciting fusion of tastes made possible by my bold new whisky mixes.

Due to an unfortunate legal issue, the wording of this campaign changed at the last minute:
I present it here in its preferred original form.

IN-store

External

IN-BAR