It’s a joy to write with Purpose when the brand has a right to it. EJE eyewear wants people to feel free to express their true selves. How Elton is that?
I helped to define tone of voice and wrote emails and product writeups for the first three collections.
CREDITS
Art Direction: Andy Regan and Jeanne Caminade Koralewski. Creative Director: JP Glas.
Brand copy: Simon Walker.
https://eltonjohneyewear.com/products