MIRROR, MIRROR ON THE WALL
A proactive idea for D&A to help get customers into stores. My clear sticker was printed with different pairs of glasses, then stuck onto the mirrors in the shopping centre’s loos. Which meant people could find the perfect pair of glasses before they even stepped in a store...creative and effective shopper marketing.
D&A needed to make their customers aware of a new law that meant they could lose their contact lenses delivery
if they didn't go for regular check ups. This simple approach gave results that were easy to see, with a 5% increase in response.
