I’m good.
At this ad malarky. If I can’t say that here, where can I?
Ask my clients:
“ACE! You’ve added an idea to a dull brief.”
(Ogilvy)
“We’re getting excited about this now!”
(Biggish tech company)
“Client said it was the best thing we’d shown them in years”
(Huge-ish car brand.)
That’s the JAKE STYLE! I love it.
(Swiss Design Firm, exclamation points client’s own.)
What’s my secret?
I understand creativity.
Unroll your eyes.
Most people plop it in the middle. I weave it through the whole show, from the first whisper of a notion of a brief to the last perfect pixel.
(By the way, this approach works just as well for a whitepaper as it does on a 30” telly ad.)
I’ve been freelancing since 2012, but two of those were as head of copy and one as AVP lead creative at an investment firm. So you know, the managing thing is still sharp.
I can be found at agencies like Accenture Song, Droga5, Ogilvy, Havas, and AMV BBDO, working on clients like Honda, Google, the Artemis Program and Elton John. Insert rocket man gag.
I’m a kindly, lefty, almost 50 man-person with a magpie mind and high professional standards.
I have two incredible children who teach me about love and creativity.